Quality of your audience is key. You can always grow the subscriber base later, but you can't increase the quality too easily or at all. Look to serve a valua

Quality of your audience is key. You can always grow the subscriber base later, but you can't increase the quality too easily or at all. Look to serve a valuable demographic or niche sector. Someone here said banking. Women is another. Techno geeks like ourselves are another. Sports fans are another. The really high end and rich are another. Urban is another. General spray and pray traffic is just complete shit on a cpm basis. You need a lot of volume. I would say that Email Newsletters are the most valuable. Thrillist gets $270 cpm for a dedicated video email. Their normal ads in the emails are somewhere around $30-$60, so lets say $45 average. If you have 10,000 monthly subscribers, you could do the following. Numbers used are for a smaller newsletter who can't command a CPM like thrillist: One weekly "dedicated" email (4 per month) at $100 cpm- 4x100x10 $4000 Ads half filled at $30 CPM, 20 emails a month, so 10 opportunities due to half filled- 30x10x10- $3000 That's 7,000 per month off of 10,000 subscribers. 10,000 subscribers isn't terribly difficult to achieve. You can live pretty comfortably off of that.