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Saul Bass Pitch Video for Bell System Logo Redesign (1969) [video]
- erickhill 11y agoOnce you skip to about minute 14, this becomes fascinating.
- dingbat 11y agofantastic. you might also want to check out the lost ending of his classic Phase IV: https://www.youtube.com/watch?v=beLpsWaUDNk https://www.youtube.com/watch?v=beLpsWaUDNk
- danboarder 11y agoSome insight into his design philosophy - Saul Bass: On Making Money vs Quality Work [video] https://www.youtube.com/watch?v=tfDCNpaPBiA https://www.youtube.com/watch?v=tfDCNpaPBiA
- techdragon 11y agoPhase IV is an immensely underrated movie. It always stood out to me as one of the select few MST3K movies that were actually good movies but sufficiently "odd" that they provide excellent fodder for comedy. Thanks heaps for linking to this!
- deleted 11y ago[deleted]
- krazydad 11y agoTo demonstrate how classic this logo is, we hear Bach playing while the narrator says: "Certain visual forms can remain contemporary over a long period of time. We think this new bell is one of them". Saul Bass designed the AT&T "Death Star" logo only 15 years later.
- cma 11y agoBut the baby-Bell companies kept using it much longer after the forced breakup.
- oliv__ 11y agoSick video