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traffic does matter, the more traffic you get the more options you have. 5-10K uniques/day? Congrats you can get into the premium CPM networks. 1m uniques a m
by vaksel 17y ago
traffic does matter, the more traffic you get the more options you have.
5-10K uniques/day? Congrats you can get into the premium CPM networks.
1m uniques a month? Congrats you can start direct selling your advertising, without getting hung up on.
5m uniques a month? Congrats you can get into premium Google adsense, where they custom build your adsense units that will look like they belong on your site(meaning users will be hitting those links by mistake).
10m uniques a month? Congrats, you can probably raise some funding to pay yourself a fat salary while you hemorrhage money.
40m uniques a month? Congrats you are twitter, and you'll get a CNN article when you decide to change your homepage font from 11 to 12 pt.
200m uniques a month? Congrats you are Facebook, you can raise a ton of money at 1 billion plus valuation.
Basically there is nothing wrong with having excess traffic, you can always figure out a way to monetize it. i.e. how college humor started threadless tees to sell tshirts.
But traffic isn't everything, you can have a finance blog with 3,000 visitors a month, and be making 6 figures, just because the niche ads for your site are $20 cpc clicks, and $100 credit card offers.
- qeorge 17y agoGenerally I agree, except for a couple points: 5-10K uniques/day? Congrats you can get into the premium CPM networks. Not all traffic is created equal, so just hitting those numbers won't get you a decent ad deal. 1m uniques a month? Congrats you can start direct selling your advertising, without getting hung up on. Again, depends on the site. 1MM/month is not the big deal it used to be. 1MM to a tech blog would be a big deal, 1MM to a meme photo site is not. i.e. how college humor started threadless tees to sell tshirts. BustedTees, not Threadless, but your point remains. (BTW, I think you meant e.g. instead of i.e., and you should always follow either with a comma)
- ianbishop 17y ago5-10K uniques per day would be much more than 70K per month, no?
- qeorge 17y agoYou're quite right, excuse me. I will edit my post. Thanks for the catch.
- vaksel 17y agoActually 5K is the official requirement for Tribal Fusion: http://www.tribalfusion.com/publishers/siterequirements http://www.tribalfusion.com/publishers/siterequirements But yeah if you are in a very saturated niche or mediocre(lolcats) niche, you might need much higher numbers to get in. And yeah quality always counts, but 1 million uniques should be a good enough point to start selling ad space. You may not get the top of the line advertisers, but you should be able to get some. Yeah you right, I meant to say Busted tees that's it, got them mixed up.
- qeorge 17y agoThanks for the link to the TF specs. They specify 5k/day, which is more than it used to be (150k/month as opposed to the 70k/month as I'd remembered it). My math was wrong anyway so I edited that out, but you were definitely correct. My apologies.