Quality of traffic matters a lot. iJigg gets over a million uniques a month. But most of it is from Thailand and thus, we barely breakeven. I know sites getting

Quality of traffic matters a lot. iJigg gets over a million uniques a month. But most of it is from Thailand and thus, we barely breakeven. I know sites getting a fraction of our traffic and making few times our revenue. So yes, traffic means income. But that is super oversimplification. User intent behind your traffic matters a lot.