Short version of the article: DJ Hero failed because it's awesome. I kid. It's a fun read. However, in this context calling it failed seems to only apply if ma

Short version of the article: DJ Hero failed because it's awesome. I kid. It's a fun read. However, in this context calling it failed seems to only apply if marketplace competition is a zero-sum game. Perhaps we could say instead that it succeeded in the audience of gamers who want a challenging DJ game?