Ms. Murphy's bio page describes her as a "guerilla marketing expert", and perhaps that is what this is. If leveling ridiculous accusations at your critics using

Ms. Murphy's bio page describes her as a "guerilla marketing expert", and perhaps that is what this is. If leveling ridiculous accusations at your critics using obviously fake Twitter accounts is "guerilla marketing" than perhaps I should look into it, because it sounds fun, and I've always wanted to have a Director level title.