4 ms·
How Google's new Logo is just 305 bytes
- chasing 11y ago(What's this weird 9m.no redirect?)
- nksonfire 11y agooriginal link: http://www.top5techs.com/2015/09/how-googles-new-logo-is-just-305-bytes.html http://www.top5techs.com/2015/09/how-googles-new-logo-is-jus...
- ehamberg 11y agoI'm surprised it's still being used (and a mod fixed the link now), but if you're curious, here's the discussion on 9m.no from 15 months ago: https://news.ycombinator.com/item?id=7783239 https://news.ycombinator.com/item?id=7783239 :)
- ColinCochrane 11y agoIt's quite interesting to see how the new logo can be deconstructed to simple shapes. That said, shouldn't the link be directly to the article instead of through a URL shortener?
- nailer 11y ago> While Google hasn't released the optimized 305 byte logo and it doesn't seem to be available online, I believe that they got the size down to 305 bytes as they claim. Where do Google claim it is 305 bytes? There's no link provided. AFAICT there's no references in this article.
- pazrul 11y agohttps://design.google.com/articles/evolving-the-google-identity/ https://design.google.com/articles/evolving-the-google-ident...
- trevorcreech 11y agoIt's in this blog post (search for 305): https://design.google.com/articles/evolving-the-google-identity/ https://design.google.com/articles/evolving-the-google-ident...
- ttkeil 11y agohttps://design.google.com/articles/evolving-the-google-identity/#broader-distribution https://design.google.com/articles/evolving-the-google-ident...
- nailer 11y agoYeah it looks like the original article that this blog post ripped off included the link, the spammer just copied the text.
- deleted 11y ago[deleted]
- adevine 11y agoClearly, though, this is not how Google did it. For example, their blog post, https://design.google.com/articles/evolving-the-google-identity/#google-g-construction https://design.google.com/articles/evolving-the-google-ident... , states that the upper case G is not just a circle, but slightly modified to make it more visually appealing.
- alayne 11y ago"How an Unvailable Simplified Version of Google's new Logo Could be 305 bytes."
- moogleii 11y agoHis final "G" is pretty different from both of Google's new G's.
- bostonpete 11y agoWell, he does mention that Google hasn't yet released its 305 byte variant of the logo, so we don't really have anything to compare it to yet...
- moogleii 11y agoI meant it differs visually. I suppose it's possible Google has a different looking G for a compressed variant, but that would just be even more odd from a branding perspective.
- sandworm101 11y agoDoes the size savings matter in comparison to the effort needed to identify (URL) and download the file? I mean to say, is this purely an exercise in graphics optimization or will Google see practical costs savings?
- Bedon292 11y agoThe savings is for the users who are on extremely low bandwidth systems in markets they are trying to break into. 305 bytes is going to download a lot faster than 14kb, which I believe is what they said their old standard logo was. Even the 2kb svg mentioned in the article would be slower.
- pixl97 11y agoEven more important, 305 bytes is only a small part of a packet. Much less chance of a packet needing retransmitted on a low/poor quality connection.
- huangc10 11y agoI feel like they took something out of this guy's books: http://bchanx.com/logos-in-pure-css-demo http://bchanx.com/logos-in-pure-css-demo
- xefer 11y agoThis reminds me of Paul Prescod's article from 2003 which specifically used Google's landing page as an example of performance improvements that could be obtained by a judicious use of SVG: http://www.xml.com/pub/a/2003/07/16/svg-prescod.html http://www.xml.com/pub/a/2003/07/16/svg-prescod.html
- gitdude 11y agoReal reason for the redesign. Works for every screen. Loads fast. Aesthetic component is important but not so important. This is a real marriage of art and science for logos.
- dchest 11y agoInterestingly, the current logo I see on www.google.com is a 14K PNG (the previous one [from archive.org] was 8K, but lower resolution).
- flak48 11y agoThis entire blogpost has sadly been plagiarized from a post by a different author here : http://www.quora.com/How-could-Googles-new-logo-be-only-305-bytes-while-its-old-logo-is-14-000-bytes/answer/Ilya-Yakubovich?srid=3a0v&share=1 http://www.quora.com/How-could-Googles-new-logo-be-only-305-... Without even a link to or mention of the original source.
- BrandoElFollito 11y agoYeah, I posted a comment on this bozo's article but I do not think it will go past the "approval" part...
- dang 11y agoThanks. We've changed the URL to that from http://www.top5techs.com/2015/09/how-googles-new-logo-is-just-305-bytes.html http://www.top5techs.com/2015/09/how-googles-new-logo-is-jus... and banned that site. I wish we had seen this sooner.