3 ms·

I don't quite see why that's any less applicable to digital media.

• nhaehnle 11y ago
  In principle, it is just as applicable. And indeed, the headlines in my newspaper's digital subscription aren't clickbait-y either. It's just that the structure of digital media tends towards article-at-a-time rather than issue-at-a-time or even subscription consumption. For this reason, the structure is naturally geared toward clickbait-y titles everywhere, while in traditional print media the temptation for "clickbait" is mostly restricted to the title page.