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People are more price-conscious than you'd think. I mean, even Apple -- the brand that cater the most to the price-insensitive -- has always sold a decent numbe
by mkozlows 11y ago
People are more price-conscious than you'd think. I mean, even Apple -- the brand that cater the most to the price-insensitive -- has always sold a decent number of its $550 and $450 phones.
The more people see real prices, even if they finance them, the more they're going to reconsider the definition of "splurging."
- smackfu 11y agoThe $450 phone was $0 upfront, and the $550 phone was $100 upfront, but they all cost the same per month after that. Scrounging up $200 for a flagship $650 phone is tough for some people, even if they can pay the monthly cell phone bill. Now, with financing, all the phones are $0 upfront. The $450 one is $19 per month, the $550 one is $23, and the $650 one is $27. So I'd wager they sell more of those flagships to people.
- mod 11y agoMore than difficult, it just hurts to pay $650 for a phone. I bought a moto g (~$160), I think it's a good balance for me. I want to be able to use the web, basically, and voice commands. But I don't need to play any games or use it for more than communication + entertainment when bored and away from home. I also want it to be reliable, which is primarily battery life--which the Moto G is, clocking a 2+ days with my typical use.