What missed here is that if you're operating in a market which you can build a billion dollar business, you can miss badly and still have a hugely successful co

What missed here is that if you're operating in a market which you can build a billion dollar business, you can miss badly and still have a hugely successful company. If you're operating in a market where your turnover is going to max out at a few million then you have a much smaller margin for error, you have to execute close to perfectly to win that market. Building a large business doesn't have to involve raising huge amounts of money, taking undue risks, etc.