the problem is that all that great video content is only labeled one way. You on the other hand can get traffic by letting those users who search using a differ

the problem is that all that great video content is only labeled one way. You on the other hand can get traffic by letting those users who search using a different string find it. You win by getting traffic. Google wins by getting the people the results they were looking for. And the people win by not having to do a 2nd, 3rd Google search, and everyone is happy. There is a very long tail to Google search. If you don't rank in #1 position for "guitar lessons" you can rank for #1 position for "guitar lessons using sweet home alabama song" Sure it's not as profitable, with "guitar lessons using sweet home alabama song" you might get 30-40 hits a month, instead of 5000, but that's all you, and a few thousand such queries, will mean 80-100K users coming to your site every month with zero marketing on your part. Aiming for that long tail is a great way to build up your traffic and site in the early days, until you start ranking higher for those more desirable phrases. That's what I'm aiming for in this stage with http://styleguidance.com http://styleguidance.com hit up the long tail, build up traffic, content and reputation, and eventually Google will throw a bone our way, and decide...hey there is this great style and fashion Q&A site, that has all the answers for the style category, why don't I give their results preference over those generic blogs to get my users better answers.