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They call it "vegan mayo" so you know what the real product it replaces is. Just like the vegan burger patties. If they didn't specify, then their product could

They call it "vegan mayo" so you know what the real product it replaces is. Just like the vegan burger patties. If they didn't specify, then their product could be just about any sort meat patty replacement. This way you know exactly what the vegan replacement version product doesn't taste like.

Turing_Machine 11y ago
They don't call them "vegan hamburger" though. Also, the label depicted doesn't say "vegan mayo", at least not in large print. It says "Just Mayo". It looks pretty deceptive to me.
- tired_man 11y ago
  Absolutely, just like Hamburger and Burger. Mayo is a nickname, as is burger. The egg board is just a smiley face for people having a vested interest in selling eggs. They aren't English majors. The lawyers will open a dictionary and point, eventually.
  - Turing_Machine 11y ago
    So you don't think a package of soyburger labeled "Just Burger" would be deceptive? Really? "The egg board is just a smiley face for people having a vested interest in selling eggs." Okay, now I'm really confused. What else are they supposed to be?
    - tired_man 11y ago
      Deceptive and legal. Just like the mayo. In the two market chains where I shop, they have all the organic products (except for the organic versions of main-stream products by the same company) on both sides of one aisle, not inter-mixed with normal food. I don't know if that was to make it easier for organic shoppers to find the right things or to avoid complaints from other shoppers who accidentally picked up an organic product and returned it with a complaint. The egg board is doing what they get paid to do. They're marketers. That's why I suggest that you ignore them. Just like every other product marketing group. Buy what you want not what the marketers decided.
- datashovel 11y ago
  Apparently mayonnaise did not always include egg yolk. https://en.wikipedia.org/wiki/Mayonnaise But besides this, the label appears to do plenty to explain to consumer what it is: http://www.choosingraw.com/wp-content/uploads/2013/07/IMG_5545.jpg http://www.choosingraw.com/wp-content/uploads/2013/07/IMG_55...
  - tjohns 11y ago
    As somebody who doesn't ever buy mayonnaise (not a fan), I'd actually find that confusing. Until this article, I didn't know that real mayonnaise was supposed to contain eggs. Maybe all mayonaise is naturally vegan? So I'd probably buy this thinking it was pretty much the same as other mayonnaise products on the shelf (other than the fancy packaging). Not that I'd really be buying mayo anytime soon. ;)
  - Turing_Machine 11y ago
    Sorry, that's like calling something "24 Karat Gold" in large print, and calling it "gold-free" in small print. You can't do that. This is a deceptive product. All they need to do is change the name to make sure it's clear you're not buying "Just Mayo", but rather an egg-free simulation of mayo, and they'll be fine. There's no conspiracy here that I can see, just truth in packaging laws functioning as they are intended to function.
    - datashovel 11y ago
      I guess there's something valid to what you're saying, but at the same time I generally think about these things in scales of gray and not in black and white. What if someone comes up with a new technique (or new material) for manufacturing paper. It's not technically the same material being used in the product, but everything about it, and everything about people's experience with it, is exactly the same as their experience with and uses of "paper". Should they be forced to stop using the word "paper" on their product and start their advertising pitch with "please buy our 'something that is flat and white and you can use it to write things on. But it is certainly not paper' product, in the same aisle and probably on the same shelf as the real paper products" and come to think of it, by taking a hard line approach we may be asking for a "naming crisis" (a marketing company's wet dream) and making things unnecessarily complex for consumers. Think of all the different names we'd need to start giving fruits and vegetables. Well it's yellow, not red. So it's not an apple. That has oats in it? It's certainly not bread. We all know how difficult / expensive it is to educate consumers on a new product. Why create artificial barriers to entry for startups or companies trying to do things a little different? "A little different". We're not trying to call spaghetti moon rock, and we're not saying it's ok to market napkins as beer.

Turing_Machine 11y ago

They don't call them "vegan hamburger" though. Also, the label depicted doesn't say "vegan mayo", at least not in large print. It says "Just Mayo". It looks pretty deceptive to me.

tired_man 11y ago
Absolutely, just like Hamburger and Burger. Mayo is a nickname, as is burger. The egg board is just a smiley face for people having a vested interest in selling eggs. They aren't English majors. The lawyers will open a dictionary and point, eventually.
- Turing_Machine 11y ago
  So you don't think a package of soyburger labeled "Just Burger" would be deceptive? Really? "The egg board is just a smiley face for people having a vested interest in selling eggs." Okay, now I'm really confused. What else are they supposed to be?
  - tired_man 11y ago
    Deceptive and legal. Just like the mayo. In the two market chains where I shop, they have all the organic products (except for the organic versions of main-stream products by the same company) on both sides of one aisle, not inter-mixed with normal food. I don't know if that was to make it easier for organic shoppers to find the right things or to avoid complaints from other shoppers who accidentally picked up an organic product and returned it with a complaint. The egg board is doing what they get paid to do. They're marketers. That's why I suggest that you ignore them. Just like every other product marketing group. Buy what you want not what the marketers decided.
datashovel 11y ago
Apparently mayonnaise did not always include egg yolk. https://en.wikipedia.org/wiki/Mayonnaise But besides this, the label appears to do plenty to explain to consumer what it is: http://www.choosingraw.com/wp-content/uploads/2013/07/IMG_5545.jpg http://www.choosingraw.com/wp-content/uploads/2013/07/IMG_55...
- tjohns 11y ago
  As somebody who doesn't ever buy mayonnaise (not a fan), I'd actually find that confusing. Until this article, I didn't know that real mayonnaise was supposed to contain eggs. Maybe all mayonaise is naturally vegan? So I'd probably buy this thinking it was pretty much the same as other mayonnaise products on the shelf (other than the fancy packaging). Not that I'd really be buying mayo anytime soon. ;)
- Turing_Machine 11y ago
  Sorry, that's like calling something "24 Karat Gold" in large print, and calling it "gold-free" in small print. You can't do that. This is a deceptive product. All they need to do is change the name to make sure it's clear you're not buying "Just Mayo", but rather an egg-free simulation of mayo, and they'll be fine. There's no conspiracy here that I can see, just truth in packaging laws functioning as they are intended to function.
  - datashovel 11y ago
    I guess there's something valid to what you're saying, but at the same time I generally think about these things in scales of gray and not in black and white. What if someone comes up with a new technique (or new material) for manufacturing paper. It's not technically the same material being used in the product, but everything about it, and everything about people's experience with it, is exactly the same as their experience with and uses of "paper". Should they be forced to stop using the word "paper" on their product and start their advertising pitch with "please buy our 'something that is flat and white and you can use it to write things on. But it is certainly not paper' product, in the same aisle and probably on the same shelf as the real paper products" and come to think of it, by taking a hard line approach we may be asking for a "naming crisis" (a marketing company's wet dream) and making things unnecessarily complex for consumers. Think of all the different names we'd need to start giving fruits and vegetables. Well it's yellow, not red. So it's not an apple. That has oats in it? It's certainly not bread. We all know how difficult / expensive it is to educate consumers on a new product. Why create artificial barriers to entry for startups or companies trying to do things a little different? "A little different". We're not trying to call spaghetti moon rock, and we're not saying it's ok to market napkins as beer.