I agree with the other commenters: the author rather trivially assumes his conclusion by taking for granted that the market is rational. It isn't. One can argue

I agree with the other commenters: the author rather trivially assumes his conclusion by taking for granted that the market is rational. It isn't. One can argue about why. I tend to believe it's because we're still early in the history of the software: the closest analogy we have is the Industrial Revolution, and Ford and Taylor don't appear until well over a century into that. The other side of the coin, of course, is that an irrational market represents major opportunity for anyone who figures out how to exploit it. So we all should stop complaining and start exploiting. Hopefully the hacker renaissance and startup wave of the last few years are the start of such a process, but it's too early to know for sure.