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I was sort of hoping the brand would stay in the elite space and not make an everyman's car. A 35k electric car is cool, but I like the wow factor that Tesla cu
by xacaxulu 11y ago
I was sort of hoping the brand would stay in the elite space and not make an everyman's car. A 35k electric car is cool, but I like the wow factor that Tesla currently has. Like saying "I bought a Porsche" and it turns out to be a Boxster, not a 911.
EDIT: I'm not saying this is a bad strategy for Tesla - it's great for them, I'm saying it makes it less valuable to me, one lone consumer since a Tesla will become less and less of a status symbol. That's it.
- gt565k 11y agoI'm positive a 35k electric car made by tesla will not disappoint. 35k is quite a bit of money
- webXL 11y agoEspecially when much less of that money is going into a battery.
- paulsutter 11y agoThe fundamental strategy of Tesla is to start with high end cars while costs are high, drive down costs through volume, and gradually get to the point that low cost cars are possible. That's why they built the Gigafactory, they want to drive volumes. This is in stark contrast with the electric cars attempted by the traditional car companies. They would build an ugly and expensive econobox. Starting out elite, and gradually growing the market worked great for Facebook. First they were Harvard only, then Ivy League, then gradually all colleges. Existing users didn't like the changes, but if Facebook had stayed elite they wouldnt be worth $250B.
- DasIch 11y agoTesla produces high end cars but as a brand it isn't and might never be considered elite in the way traditional car companies are. To focus purely on that space seems like an unnecessary risk, if you can expand.