Just a random note - https://getpocket.com/ https://getpocket.com/ lists 17,000,000 users on their badge @ the bottom, last update I found was in April @ 12m (1

Just a random note - https://getpocket.com/ https://getpocket.com/ lists 17,000,000 users on their badge @ the bottom, last update I found was in April @ 12m (1), and this article highlights 20m Back in the day when we built the Trapster.com website (prior to the Nokia team takeover) we a/b tested a static user # that we updated monthly vs. a # that changed and was specific to usage / etc. We found that the specific was a significant conversion driver and we executed several tests to get that message closer to the top (2). Of course this was also back in the day where consumers looked on desktops for the app to download vs. the modern trained user that looks on app store. But maybe something to consider moving up the page and building a script to execute more frequently. (1) http://web.archive.org/web/20150325061108/https://getpocket.com/ http://web.archive.org/web/20150325061108/https://getpocket.... (2) http://web.archive.org/web/20130812132821/http://www.trapster.com/ http://web.archive.org/web/20130812132821/http://www.trapste...