But then a lot of things wouldn't be able to exist. Siri needs collective anonymous data to work and improve itself. Ads, like them or not, cannot function wit

But then a lot of things wouldn't be able to exist. Siri needs collective anonymous data to work and improve itself. Ads, like them or not, cannot function without large collections of data. No attempt to predict customer behaviour is possible, no usage analytics, no cutting edge improvements, a lot of cool things wouldn't be possible. It's just how it is.