This is important because "silence gives consent" to hate and violence directed at unprotected minorities. Revoking business dealings is one of the main levers

This is important because "silence gives consent" to hate and violence directed at unprotected minorities. Revoking business dealings is one of the main levers to encourage countries/groups/companies to play nice. Tyranny of the majority (or to a lesser-degree, minority beyond a sensible point) are incompatible with civility.