Simple. Most of the deals Netflix have in place have terms dictated by the content creators. Well, maybe content owner is a better term. There are also the deal

Simple. Most of the deals Netflix have in place have terms dictated by the content creators. Well, maybe content owner is a better term. There are also the deals that Netflix passes on because they feel the terms required by the content owners are too much. In the end, content owners get the final say in whether their content appears on Netflix or not. They either say no because they don't like Netflix, they say no because they got a better deal elsewhere, or Netflix says no because the terms are not financially viable. Which is one reason for Netflix to "dump" a huge movie library, which they have before. When I first signed up they had a deal with Starz that eventually went away. So, if you don't like certain content not being available on Netflix or that certain content was taken away; then most likely your complaint should be aimed at the content owners. Although, there are examples of content that Netflix doesn't actively pursue but I'm speaking of strictly mainstream entertainment.