Easy - as long as you can stomach. Longer if you or people you trust still think there's any way at all to succeed. With stagnation - don't call it quits, fin

Easy - as long as you can stomach. Longer if you or people you trust still think there's any way at all to succeed. With stagnation - don't call it quits, find out what your users want and give it to them. Completely redesign your product if you need to.