So then the trendsetters still get to set trends. They are the people who recognize what will be persuasive, and adopt or create it. They are also the people w

So then the trendsetters still get to set trends. They are the people who recognize what will be persuasive, and adopt or create it. They are also the people who try new things and are out "persuading." Trendsetters are necessary but not sufficient condition for creating a trend. The lesson for marketers is that you need to create a product that fits the times and push it to the right people.