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Chrome didn't catch on at first - they had to advertise the shit out of it on TV because nobody knew what a browser was. Seriously, look up "Dear Sophie" to se
by bduerst 11y ago
Chrome didn't catch on at first - they had to advertise the shit out of it on TV because nobody knew what a browser was.
Seriously, look up "Dear Sophie" to see how many awards it won. Google doesn't do TV, so that's not a monopoly.
- kuschku 11y agoTheir TV ads were mostly ignored, but most people ended up accidentally clicking one of the Chrome ads, and then actually tried it out. There were days where every single YouTube preroll ad was for Chrome, every side ad was for chrome, every ad in the bottom of the video was for Chrome, every single ad served by AdWords was for Chrome, on Google.com were ads for Chrome in the top right with an animated arrow, there were ads for Chrome below and above the search box, etc. It was horrible, and I really believe this was unfair competition. Especially as people using AdSense complained that they got paid next to nothing or nothing for people viewing and clicking Chrome ads.
- bduerst 11y agoAnd you know this how? When they launched chrome, the browser wars had long since been won. Everyone who knew what a browser was had installed firefox, and everyone else thought IE was the internet. Just because you ignored the ads doesn't mean the general public did. It sounds like you're being biased. If you're going to attribute Chrome's growth to "accidental clicks on ad manipulation" instead of the massive awareness campaign, you're going to need to provide proof.
- kuschku 11y agoWell, in Germany Firefox is still far larger than Chrome. Chrome eats up the share of IE, but can’t touch FF.
- bduerst 11y agoHow does that equate to ad auction abuse?
- kuschku 11y agoSorry, I might have misunderstood your comment. Several people on this page provided statistics and reports how they got nothing or next to nothing when Google replaced all ads in the AdWords network with their Chrome ads. As I’m also not interested enough in the topic to research sources just to change your opinion, I don’t care if you’ll downvote me again.
- bduerst 11y agoI checked this page and nobody here links to anything supporting ad auction abuse as you say. Are you sure you understand what you're talking about?
- kuschku 11y agoI meant "several people on HN mentioned in a post when Chrome was introduced", not "several people in this HN thread". Sorr :/