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knowledge graph indeed steers traffic away from Wikipedia: http://searchengineland.com/businesses-knowledge-graph-dominating-search-results-215520 http://search

• kbenson 11y ago
  I suspect that's because for the most part it just siphons off the traffic that would have mostly been a waste to serve anyway, being that they were either looking for such a small bit of information to be encapsulated in the excerpt, or they determined they were looking for something else, they would be hard to monetize. Then again, I could be wrong or there could be usefulness to users hitting the end site that isn't directly monetizable (brand awareness). I wonder what percentage of the knowledge graph result excerpts are full entries, and don't trail off indicating more can be found on the source site.
  • pestaa 11y ago
    Not saying you're wrong, but one strength of Wikipedia is the density of internal links, which even the summaries are full of. Perhaps some users would explore a topic if they saw their many options to do so. This is just pure speculation, though.
    • JupiterMoon 11y ago
      I think by now most people in the English speaking world know that if they want to start getting more depth on a topic then Wikipedia is a decent place to start. However, sometime you just want a quick summary/single fact.