Gaming Google isn't fraudulent. It's just behaviour that lies outside of Google's guidelines about content on the web. There's no law that says you can't create

Gaming Google isn't fraudulent. It's just behaviour that lies outside of Google's guidelines about content on the web. There's no law that says you can't create hundreds of websites using spun content and dofollow links to a page you want to promote; it's completely legal behaviour, probably won't trick Google anymore, but used to, and works as a good example of how benefiting from breaking Google's guidelines doesn't imply fraud. To your broader point, I agree that it's reasonable to want Google regulated to some degree, though I do fear regulators will take on that "transparent algorithm" point of view, which will just make search terrible. Governments generally aren't very good at regulating tech businesses.