That's exactly the problem with these sort of changes. They lack heart. They're not made because of intuition or legitimate business value, they're made to gene

That's exactly the problem with these sort of changes. They lack heart. They're not made because of intuition or legitimate business value, they're made to generate publicity and done in the interests of a small subset of people who use the product (in this case, focus groups, etc.). It's largely arbitrary what a company's logo looks like to me, but aesthetically this change seems largely unnecessary.