4 ms·
I don't understand marketing either, but I doubt a company like Google makes a change like this until it's been focus-grouped and A/B tested ad nauseam.
by jordanpg 11y ago
I don't understand marketing either, but I doubt a company like Google makes a change like this until it's been focus-grouped and A/B tested ad nauseam.
- kunai 11y agoThat's exactly the problem with these sort of changes. They lack heart. They're not made because of intuition or legitimate business value, they're made to generate publicity and done in the interests of a small subset of people who use the product (in this case, focus groups, etc.). It's largely arbitrary what a company's logo looks like to me, but aesthetically this change seems largely unnecessary.