Is it? It might seem like it's good guy Google, but Google is a company with shareholders and their mission objective (despite what they claim) is to maximise p

Is it? It might seem like it's good guy Google, but Google is a company with shareholders and their mission objective (despite what they claim) is to maximise profit for their shareholders. They're the most powerful advertising agency in the world and they're punishing smaller advertising models. Don't get me wrong, I dislike advertising; I'd rather pay for content, but this strikes me as anti-competitive.