4 ms·

Ha. Yet their advertising optimisation teams continue to tout the benefits of implementing an interstitial ad unit on mobile: https://developers.google.com/mob

Ha. Yet their advertising optimisation teams continue to tout the benefits of implementing an interstitial ad unit on mobile: https://developers.google.com/mobile-ads-sdk/docs/dfp/android/interstitial https://developers.google.com/mobile-ads-sdk/docs/dfp/androi... Edit. More here: https://www.thinkwithgoogle.com/products/mobile-ads-interstitial.html https://www.thinkwithgoogle.com/products/mobile-ads-intersti... Left hand doesn't know what right hand is doing.

blowski 11y ago
As I understood the article, they're not discouraging all full page interstitial ads, just the ones which tout the mobile app of the website itself on first screen load.
blazespin 11y ago
As techchrunch pointed out, Google doesn't monetize iOS apps very well. Left and right hands are very much in sync.
oaktowner 11y ago
Those links appear to be about ads within apps, not on web pages. They can often be annoying, but that's different than interstitials on top of a mobile web site, right?
- manigandham 11y ago
  Yes, in-app is a very different environment from mobile web. Also they only want to stop full page ads pushing to download the app, not any other full page ad.