Or the demographic of the purchasers changed. The early adopters liked the product, it's novelty for first time ebook buyers is a grand feeling, When I got my

Or the demographic of the purchasers changed. The early adopters liked the product, it's novelty for first time ebook buyers is a grand feeling, When I got my ebook I used it every day for a month. The positive reviews generate good press for v.2 so people are attracted to it. Not being early adopters the customers are a bitr more critical but overall are satisfied with the product, it still has a buzz. The DX is a new format and is deliberately marketed into a smaller niche - this time to academics. Smaller niches and the buzz from the first two products mean higher expectations from a more demanding audience. The room is filled with cats minus their skin, some of 'em aint happy.