4 ms·
Design by AB testing, my favorite :( I worked at a major tech company where every decision needed to be justified by AB testing. Our design was a series of hap
by meatysnapper 11y ago
Design by AB testing, my favorite :(
I worked at a major tech company where every decision needed to be justified by AB testing. Our design was a series of haphazard guesses made on data that depended on a very brittle data pipeline. Needless to say, nobody thought it was a very good product, but the incredible bureaucracy and people behind the approach made it hard to fight against.
- meerita 11y agoIt shouldn't be a problem. In science, everything must be tested and proved if you want to know the truth or the effectiveness of an theory. Design is a science, so it can be measured and developed by tests of all kinds, even emotionals.
- ulfw 11y agoThat's a pretty one-sided statement. One could easily argue the opposite, that good design is an art form, not a science.
- meerita 11y agoArt is a science too. One different thing is that some artists don't care about the facts. Everything can be explained with numbers.
- jhanschoo 11y agoWhereas a design studio with sufficient resources should fare better with a data-driven approach, a sole designer or small team with time and feedback constraints will probably do better with traditional methodology. Traditional methodologies might have certain quack dogmatic rules and processes, but it offers a battle-tested baseline.
- deleted 11y ago[deleted]