Sure -- that makes sense. I find that it depends upon the category or space that the company is in. For eCommerce, this type of interstitial is a no-brainer: u

Sure -- that makes sense. I find that it depends upon the category or space that the company is in. For eCommerce, this type of interstitial is a no-brainer: users have an easier time feeling more secure purchasing through an app vs. Safari or some other mobile browser. (Especially if it's Apple Pay enabled!) For content heavy sites, it might be that the opposite is true: faster access to content can be used to hook the user. If you own one of these sites, you still need to design a method to get the user to come back repeatedly after you post updates. Email subscription modals do a good job at this, but people hate giving their email - especially on mobile.