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I expected more attention to detail for a project this big. They are using the new logos in a few places now. All suffer from various problems. The one on the G
by vladdanilov 11y ago
I expected more attention to detail for a project this big. They are using the new logos in a few places now. All suffer from various problems. The one on the Google Official Blog (http://googleblog.blogspot.co.uk/2015/09/google-update.html http://googleblog.blogspot.co.uk/2015/09/google-update.html) has hinting problems most noticeably on "l" symbol (zoomed version – http://i.imgur.com/1kRZB5o.png http://i.imgur.com/1kRZB5o.png). The same with the logo on the Google Translate (https://translate.google.com/ https://translate.google.com/) and with the presented Google Logotype on the Google Design blog (https://design.google.com/articles/evolving-the-google-identity/ https://design.google.com/articles/evolving-the-google-ident..., https://g-design.storage.googleapis.com/production/v5/assets/renditions/g-logo-360@2x.png https://g-design.storage.googleapis.com/production/v5/assets...). The black SVG logo at the bottom of the last page has some unkempt figures and a leftover line.
On a positive note, the logo image (http://googleblog.blogspot.ru/2015/09/google-update.html http://googleblog.blogspot.ru/2015/09/google-update.html) is well optimized with Zopfli (https://github.com/google/zopfli https://github.com/google/zopfli). However, I don't see why the new logo is smaller (from here – https://design.google.com/articles/evolving-the-google-identity/ https://design.google.com/articles/evolving-the-google-ident...). I could bring down the size of the previous one (http://i.imgur.com/lfmoqgP.png http://i.imgur.com/lfmoqgP.png) to 8 174 bytes (originally 14 022 bytes) vs 13 804 bytes for the new one. Of course, SVG versions are both much smaller.
- TazeTSchnitzel 11y agoThis reminds me of how Microsoft, when they changed their logo to a squared off Windows flag, didn't even try to hint it and it was a blurry mess everywhere.