If they are worrying about this, they may have just alienated their old users. I think it is simply the result of a more design-oriented culture at Google. Afte

If they are worrying about this, they may have just alienated their old users. I think it is simply the result of a more design-oriented culture at Google. After Google+ tool unification, now a design unification. I myself do not like this redesign, but I also did not like the old one. I am basically very averse to changes like this (probably a mental issue). I also do not like how Chrome hijacks the window style, or how Android automatically updates to a new Youtube app with a drastically new UI. I am probably a minority though, and still capable to use custom styles to change the logo back to the old "Backrub" logo, but I wonder if there are more who see these major redesigns as an invasion of sorts into their daily routines. Just as you created a mental map of the application, they change the location of the buttons, or show a different favicon. If it is not too much to ask (or risky to maintain), think of keeping an "old.*.com" domain. There are users who will gladly make use of that. Being able to use your own design, or turn off "with this new logo we save 9999 bytes on mobile" distractions is also UX. And it would be good UX for me. With this new logo, for me, the counter now starts at zero for Google. A clean slate. For all I care they may be the Facebook they so desperately desire to mimic.