signup flows to see which one onboards users better. The trick is: there is no global "better" — only 'better', given a specific group of users. Which users t

signup flows to see which one onboards users better. The trick is: there is no global "better" — only 'better', given a specific group of users. Which users though? Running a million 40 year olds from Iowa through your website flow will generate a widely different result from running a million 13 year olds in Atlanta through the same process. Google is still stuck in the "one design for everybody in the world" mindset, so they have to be appealing to everybody, which naturally makes them bland. success metrics you're using Success metrics! The paradox of these hyper-optimization methods is they largely apply in hyper-trivial situations. Once you are big enough, you just tell people how things will be. They don't get to have a say anymore.