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I understand why Google needed to update their identity, but it feels like this logo has gone through endless committee after committee. It doesn't actually co
by jaysonelliot 11y ago
I understand why Google needed to update their identity, but it feels like this logo has gone through endless committee after committee.
It doesn't actually convey any brand to me, just a very safe interpretation of Material Design. That seems short-sighted to me, since an identity typically lasts much longer than a design language.
- EarthLaunch 11y agoThe animation on google.com even implies it was designed by committee, as apparently separate hands reach up to place each letter. I thought that was funny.