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From the video: "Think about how far Google has evolved from the ten blue links." I do, and it's not always a good thing. Also, I don't think I'm a fan of tha

From the video: "Think about how far Google has evolved from the ten blue links." I do, and it's not always a good thing. Also, I don't think I'm a fan of that new typeface. The cutesiness with the rotated 'e' on the end is sort of teeth-grating to me: it breaks up the rhythm of the rest of the wordmark.

Lewisham 11y ago
The slanted e is a callback to the previous Google logo, which also had a slanted e.
- phragg 11y ago
  The O's were slightly tilted too, no?
  - shaftway 11y ago
    They still are in the new logo. They're perfect circles, but they've been rotated to the exact same angle as the old "o"s.
    - mahouse 11y ago
      how do you rotate a perfect circle
      - ben1040 11y ago
        that's... the joke.
      - bduerst 11y ago
        By turning it so many degrees.
    - kps 11y ago
      Made me look! Screenshotting the doodle, the counters are 24×26 pixels. Not perfect circles, and not tilted.
shas3 11y ago
It looks a bit like Circular, which has also been adopted by Alphabet (see the page source for abc.xyz), Google's parent company. Circular has been quite popular of late with many companies adapting and adopting it for their identity.
- kps 11y ago
  I think the Alphabet logo is based on Product Sans mentioned here https://design.google.com/articles/evolving-the-google-identity/ https://design.google.com/articles/evolving-the-google-ident... (The lower-case ‘a’ is distinctive.) I wonder whether abc.xyz will switch the body text now that the new Google style is public.