While the mission is really noble, I think you could benefit from distilling your message into a simple pitch. What does UpNote do and for whom? At first I tho

While the mission is really noble, I think you could benefit from distilling your message into a simple pitch. What does UpNote do and for whom? At first I thought it's a place where people post their problems and others try to cheer them up (crowdsouircing moral support), but after reading few stories it seems that it's the opposite way - posters are trying to cheer up the readers with their stories. The result is confusion. On the positive side - the design is really nice and the photos+font really made me want read the stories.