4 ms·

You can read about the activists that coined #BlackLivesMatter here, they work for social justice nonprofits. http://www.usatoday.com/story/tech/2015/03/04/alic

• Retric 11y ago
  I am not suggesting there is a direct connection. It's an amplification effect, Rodney King's beating was arguably a much more agregious spark, and there are plenty of for worse trigger events to spark things. Looking at the actual triggers you could argue it's a straw that brakes Yada yada, but that not not seem to fit how sticky the story was. IMO, it's trigger, news story, more news stories, response to all the news, news stories about the movement, self sustaining movement. with more news being the fake bit. Without people actively trying to sell things there are far more important issues, but a little media judo can shift perception and policy.