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At the end he says something like "We need Encrypted Media Extensions to get ad free streaming...". Hmm, never thought about that this way. Maybe he is right, b
by tobltobs 11y ago
At the end he says something like "We need Encrypted Media Extensions to get ad free streaming...". Hmm, never thought about that this way. Maybe he is right, but couldn't it be that with EME the ads will not be sitting next to the player, instead the streamed video will contain the ads? Or does anybody believe (enough) people will pay for streaming on youtube or similar pages?
- madeofpalk 11y ago> the ads will not be sitting next to the player, instead the streamed video will contain the ads? This tech already exists, and it's called 'Server Side Ad Insertion', with Brightcove, The Platform, Adobe and Google all offering solutions. It's actually pretty cool - it works by instead of streaming a baked file, the client gets a 'live stream' URL and ads are inserted into that stream, dynamically, just like regular video. It's like having `badge.svg` image that's actually a PHP script that dynamically creates an SVG. I'm not overly familiar with video tech, so I've definitely butchered the exclamation.
- TheLoneWolfling 11y agoAnd then ad blockers will snip out the ad portion of the stream and the cat and mouse game will continue.
- userbinator 11y agoVCRs did that long before streaming became popular, as in those days the only way ads could appear were as directly in the video signal. https://en.wikipedia.org/wiki/Commercial_skipping https://en.wikipedia.org/wiki/Commercial_skipping Not surprisingly there was some legal action, but I think it's rather unenforceable in practice, and saying it's illegal to do so is nearly equivalent to saying that you do not have the freedom to change the channel, look away, or even close your eyes - a rather scary situation.