Levitt/Dubner themselves mentioned, there is more than money at play in much decision making, such as morals, bad conscience. One issue (book) that comes to mi

Levitt/Dubner themselves mentioned, there is more than money at play in much decision making, such as morals, bad conscience. One issue (book) that comes to mind is generousity: http://www.amazon.com/Generous-Man-Helping-Others-Sexiest/dp/1560259035 http://www.amazon.com/Generous-Man-Helping-Others-Sexiest/dp...