Unlimited is an actual word with a fairly clear definition (unlike, say, 'natural'), and reasonable people assume that when someone says 'unlimited', what they

Unlimited is an actual word with a fairly clear definition (unlike, say, 'natural'), and reasonable people assume that when someone says 'unlimited', what they mean is 'unlimited by anything other than natural constraints' -- such as, is the case with an 'unlimited buffet', the amount you can eat in one sitting. This is not dissimilar to internet service; you're limited by the available bandwidth to a certain amount of transit you can consume in a period of time. If businesses don't actually mean 'unlimited', then they can say what they do mean. 2TB? 4TB? 10TB?