If I understand correctly, aggregating and utilizing as much data as possible is the essence of building better products via a Big Data approach. This isn't in

If I understand correctly, aggregating and utilizing as much data as possible is the essence of building better products via a Big Data approach. This isn't inherently a bad thing. It turns out a lot of assumptions are demonstrably false if you have enough data to start making statements about the population instead of non-representative statistical samples.