This company repeatedly sets off my B.S. detector with its technology story. Here's a previous article where they didn't have their schtick quite so polished:

This company repeatedly sets off my B.S. detector with its technology story. Here's a previous article where they didn't have their schtick quite so polished: http://www.wired.com/wiredenterprise/2013/05/imgix-graphics-card-internet/ http://www.wired.com/wiredenterprise/2013/05/imgix-graphics-... Believe it or not: Google already had awesome, high-performance image tech. YouTube re-encoded every video in 2010 as a favor to Apple. Meanwhile these guys are saying Google couldn't make thumbnails? So they had to do a startup using the GPUs in Mac minis? “We just couldn’t crunch those images down to a smaller size,” Zacharias remembers. “It would have taken a significant amount of Google’s entire processing power just to do that.” Preposterous, dishonest claim. I looked at this back then and discovered: Google provides it through App Engine. Adobe provides this through Akamai. http://cloudimage.io/ http://cloudimage.io/ does it through Rackspace CDN. http://cloudinary.com/ http://cloudinary.com/ does it through CloudFront. That said Imgix seems to provide a stable service people enjoy. Perhaps they should sell that instead of these oddball tech claims. Because what they're doing isn't hard or novel. They sure are making it complicated, though.