1. Lack of time to completely read a comment means that the first few words prominently determine a persons interpretation of a comment. If it is something they

1. Lack of time to completely read a comment means that the first few words prominently determine a persons interpretation of a comment. If it is something they disagree with, anger motivates more than positive. 2. Preconceived notions of big pharma. 3. It looks better than black.