I'd never heard of it either. This is one of the results my search yielded: http://longform.org/stories/web-dreams-the-story-of-suck http://longform.org/stories

I'd never heard of it either. This is one of the results my search yielded: http://longform.org/stories/web-dreams-the-story-of-suck http://longform.org/stories/web-dreams-the-story-of-suck >HotWired's Flux, a weekly gossip column from the pseudonymous Ned Brainard, was close. The column was the first example of what the Web magazine Salon (www.salon1999.com) dismissed as "snake text," meaning the story ran in one long, narrow column.