Here's the key part: IF I say "I/we should do X" THEN I take some immediate action that gets me slightly closer to X happening. And to excerpt the conclusion:

Here's the key part: IF I say "I/we should do X" THEN I take some immediate action that gets me slightly closer to X happening. And to excerpt the conclusion: ...the idea is to take some action, no matter how tiny, as a conditioned response to hearing yourself state an intention. Cultivate an aversion to saying "I should..." and then sitting there like an idiot failing to follow through.