In general Marketing is a series of experiments to find what works and doesn't work. So marketing is always about learning and failing quickly to find the succ

In general Marketing is a series of experiments to find what works and doesn't work. So marketing is always about learning and failing quickly to find the successful campaigns and channels. As for your specific circumstances, it doesn't sound like your marketing outright blows as you are getting traffic, so I'd look more to one of the following: 1. You don't have a good product market fit. Your product value proposition might even be spot on, but the product itself may fail to fulfill the need. 2. You are marketing to the wrong group of people, so while you get traffic your conversions are horrid. I have seen this when people are using terms or a value proposition that a broad group cares about but only a small sub-group actually purchases or controls the funds. Have you followed up with visitors and figured out why they aren't converting? Have you done trails to get feedback? Have you done 1 or more surveys to get feedback? Have you talked to people, called them? Offered them something small in return for honest feedback? Have you gone and sat with a potential client and walked them through the product to get feedback? etc Not sure what your goals are, but I think you have to earn the right to quit so you can learn from the situation. If you haven't found out why it is failing then you haven't earned that right, as you haven't learned what not to do the next time.