When to pull the plug is feels the hardest thing to figure out. My feeling from the story is that you almost have the product the people want to buy – or your

When to pull the plug is feels the hardest thing to figure out. My feeling from the story is that you almost have the product the people want to buy – or your marketing wouldn't of worked as well as it did. You're just a little bit off of product market fit. But you also sound a bit worn down and tired which is not a good place for a side project. So that sounds like a hard place to be. I can't really offer advice – but I will tell you that the thing that has paid my (and several other peoples) wage for the last decade spent the first year completely in the red sucking cash and paying zero while I worked full-time on it and my partner did it as a side gig. Completely self funded. Sometimes it takes quite a while to find your fit as a company. But sometimes it's never going to happen and pulling the plug on doomed projects is the only way to get to the project that's actually going to work.