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It seems like the move would be to try and spin off a netflix like service for videos > 15 minutes. Curate and invest in quality content and then charge for it.
by vonklaus 11y ago
It seems like the move would be to try and spin off a netflix like service for videos > 15 minutes. Curate and invest in quality content and then charge for it. Google is the search engine of choice for most of the world and the lowest common denomenator when you type yourfav.newartist into your search bar because it is direct, frictionless and free. When Chris Sacca tried to monetize sports/content at youtube/google video they spent millions on a ~$200 dollar return.
Tough to charge for what has already been free. Interesting move.
- IAntipatternI 11y agoIt seems likely people would just divide their long videos up into shorter segments just as they do now. I think it's probably got more to do with how content creators monetize their work-you let them put it behind the premium service and pay them more per view or something similar. Then your content creators start pushing your subscription service for you, I'd expect putting most of it free and a section of it behind paywall.
- vonklaus 11y agoHmmm. Maybe I am an edgecase, but I only like watching videos > 20mins. I watch a lot of Kevin Rose's foundation series, interviews with entrepreneurs, how to videos, etc. I see the value prop in having longer well done, high production value material and that is what I would pay for. They could basically be television and curate google endorsed channels for entertainment, news, education etc. seems like they want to compete with twitch and pandora when they really should just help netflix kill cable.