It's a fascinating essay, but being "nice" isn't exactly the same as under-pricing your product early on to gain traction. In the enterprise space, being cheap

It's a fascinating essay, but being "nice" isn't exactly the same as under-pricing your product early on to gain traction. In the enterprise space, being cheap may not win you much love at all. Being faster/better/easier is the key. Even early customers will pay more if you've got a genuinely better solution to their problem. Nice may translate into A+ customer service or features. But saying "I'm cheaper" is often seen as the hallmark of the weaker product, masking later costs and inefficiencies down the road.