Totally. For businesses that scale well (= tech startups) it's safe to be nice without jeopardizing much. It's a lot easier to give software away for free in ho

Totally. For businesses that scale well (= tech startups) it's safe to be nice without jeopardizing much. It's a lot easier to give software away for free in hope of a future return than it is, lets say, a car. The easier it is to give away your product, the nicer you can probably afford to be and possibly, the more scalable your business is? More traditional businesses, who depend on production facilities, supply chains, etc. have higher overhead costs and will not be in the position as often to give stuff away for free.